It started in Winnipeg, Canada.

We were frustrated with the lack of options for high quality fashion, accessories, decor, and more that characterized us as Africans. There was no way to connect to our roots nor share our culture with the world.

We decided to do something about it.

Connecting Africans

We take great pride in going beyond the expected, ordinary and mundane to ensure Africans stay connected.

Connecting the World

Share in the richness of colors, fashion, art and all the elements that make Africa unique.

Celebrating Africa

With every purchase, you join in the celebration of the richness of African culture and heritage.




The Everything African Shop

Not because we were born in Africa, but Africa was born in us. Today it feels good to be an African.